ACM: Terracotta Warriors
The Official iPhone® App of the Major Exhibition
In 2011, the Asian Civilisations Museum of Singapore approached Magma Studios to produce a ground-breaking iPhone app - an interactive tour of their Terracotta Warriors exhibition, which will run from June 24th to October 16th 2011. The result is a world first - a tour featuring a unique mixture of augmented reality experiences and mini-games which are strung together with an interactive comic which tells the story of Li Si, Prime Minister of the First Emperor of China.
Beyond the museum galleries, iPhone users are able to use their iPhone camera to view life-size 3D terracotta warriors at Dhoby Ghaut MRT train station where markers are installed. They can take a photograph with these warriors and even upload them on their Facebook pages immediately. In the same way, users can also activate an interactive warrior that marches across marketing materials such as publicity flyers and newspaper advertisements.