World of Paddle Pop

World of Paddle Pop

FREE kids’ (8 to 12 years old) Massively Multiplayer Online Game (MMOG) built on the Paddle Pop brand and leveraging “Transmedia” assets including mobile/web endless runner game “Max Dash”, animated videos and promotional merchandise.

MAGILIKA (S1)

ATLANTOS (S2)

Multi-Award winning, World of Paddle Pop was developed with Unity and hosted on the Amazon Web Services cloud (available in 3 regions: Europe, North America and Asia Pacific), supporting players in over 95 countries and available in 8 languages.

Featuring:

  • 2 seasons of quests (Magilika and Atlantos)

  • battle creatures with magic spells

  • create your own lion character

  • collect magical spell cards to use in duels

  • gather magical ingredients throughout the game world to craft spells

  • localisations: English, Spanish, Hebrew, Portuguese, French, Turkish, Indonesian and Russian

Awards:

  • DMA Asia ECHO™ Awards - Gold Medal (Interactive - Gaming)

  • WMA WEBAWARD 2015 FOR OUTSTANDING ACHIEVEMENT in Web Development

  • Interactive Media Awards 2015 (Best in Class): Games - Playing

  • Bronze at Festival of Media APAC Awards 2016

  • Mumbrella Asia Award 2016 - Social Idea of the Year.

TM & © 2014 Unilever. Developed by Magma Studios and produced by SapientNitro for Unilever. Paddle Pop and related marks are trademarks of Unilever PLC. All Rights Reserved.

A Magma Studios production (a subsidiary of IDD):

  • Executive Production

  • Game Design

  • Creative and Technical Direction

  • Development (client & server), QA

  • LiveOps

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